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Amazon Town TV : An Audience Ethnography in Gurupá, Brazil / Richard Pace, Brian P. Hinote.

By: Contributor(s): Material type: TextTextSeries: Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and CulturePublisher: Austin : University of Texas Press, [2021]Copyright date: ©2013Description: 1 online resource (224 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780292745186
Subject(s): DDC classification:
  • 302.234
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Preface -- 1. Cross- Cultural Television Studies -- 2. Brazilian Television -- 3. The Setting -- 4. The Arrival of Television -- 5. Heeding Interpellation -- 6. Missing, Ignoring, and Resisting Interpellation -- 7. Conclusion -- Notes -- References -- Index
Summary: In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780292745186

Frontmatter -- Contents -- Preface -- 1. Cross- Cultural Television Studies -- 2. Brazilian Television -- 3. The Setting -- 4. The Arrival of Television -- 5. Heeding Interpellation -- 6. Missing, Ignoring, and Resisting Interpellation -- 7. Conclusion -- Notes -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022)