Purchasing Behavior and Personal Attributes / Ronald E. Frank, Thomas Lodahl, William F. Massy.
Material type:
TextSeries: Anniversary CollectionPublisher: Philadelphia : University of Pennsylvania Press, [1968]Copyright date: ©1968Description: 1 online resource (176 p.)Content type: - 9780812275681
- 9781512817850
- 658.83
- HF5415.3 .M3
- online - DeGruyter
- Issued also in print.
| Item type | Current library | Call number | URL | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
eBook
|
Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9781512817850 |
Frontmatter -- PREFACE -- TABLE OF CONTENTS -- TABLES -- I INTRODUCTION AND PLAN OF THE STUDY -- II THE DIMENSIONS OF PURCHASING BEHAVIOR -- III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS -- IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS -- V EXPERIMENTS ON THE ANALYSIS SAMPLE -- VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR -- APPENDICES -- APPENDICES A TABLES -- APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE -- CONCLUSIONS -- INDEX
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2022)

