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Capitalizing on the Curse : The Business of Menstruation / Elizabeth Arveda Kissling.

By: Material type: TextTextPublisher: Boulder : Lynne Rienner Publishers, [2022]Copyright date: ©2006Description: 1 online resource (155 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781588269225
Subject(s): DDC classification:
  • 612.6/62
LOC classification:
  • QP263 ǂb K577 2006eb
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- 1 Introduction: From Rags to Riches -- 2 Marketing Menstruation -- 3 Blood On-Screen -- 4 Pills, Profits, PMS, and PMDD -- 5 Manipulating Menstruation for Fun and Profit -- 6 Tampon Safety Debates and Product Alternatives -- 7 The Menstrual Counterculture -- 8 Conclusion: How to Break a Curs -- References -- Index -- About the Book
Summary: Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781588269225

Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- 1 Introduction: From Rags to Riches -- 2 Marketing Menstruation -- 3 Blood On-Screen -- 4 Pills, Profits, PMS, and PMDD -- 5 Manipulating Menstruation for Fun and Profit -- 6 Tampon Safety Debates and Product Alternatives -- 7 The Menstrual Counterculture -- 8 Conclusion: How to Break a Curs -- References -- Index -- About the Book

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)