Famous Business Fusions : Ideas that Revolutionized Industries / CJ Meadows.
Material type:
TextSeries: High-Impact Business Innovation Series ; 1Publisher: Berlin ; Boston : De Gruyter, [2021]Copyright date: ©2021Description: 1 online resource (XX, 132 p.)Content type: - 9783110702934
- 9783110703085
- 9783110703009
- 609 23
- T15 .M3955 2022
- T15 .M3955 2022
- online - DeGruyter
- Issued also in print.
| Item type | Current library | Call number | URL | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
eBook
|
Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9783110703009 |
Frontmatter -- Advance Praise for Famous Business Fusions -- Acknowledgments -- Contents -- About the Author -- Introduction and How Fusion Can Help You -- Chapter 1 Art and Music -- Chapter 2 Biomimicry -- Chapter 3 Consumer Products and Retailing -- Chapter 4 Entertainment -- Chapter 5 Everyday Inventions -- Chapter 6 Healthcare -- Chapter 7 Leaders and Organizations -- Chapter 8 Science -- Chapter 9 Services -- Chapter 10 Technology -- Chapter 11 Travel and Housing -- Conclusions: How You, Too, Can Combine Unlikely Ideas to Create Radical Value -- Bibliography -- Index
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people. Famous Business Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion. This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023)

