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How Thailand’s Move Forward Party’s Fandom Strategy Shaped the 2023 General Election / Alexandra Colombier.

By: Material type: TextTextPublisher: Singapore : ISEAS Publishing, [2024]Copyright date: 2024Description: 1 online resource (17 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9789815203271
Subject(s): DDC classification:
  • 324.259307 23
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- INTRODUCTION -- THE MAKING OF DOM SOM -- INVESTING IN TIKTOK -- ACHIEVING CELEBRITY STATUS -- THE CONSTRAINTS AND LIMITATIONS OF DOM SOM -- CONCLUSION
Summary: The concept of political fandom, the state of being fans of a politician or of a political party, played a crucial role during Thailand’s General Election in 2023. Fandom contributed to the popularity on social media of politicians, such as Pita Limjaroenrat, the Move Forward Party’s leader and prime ministerial candidate. The strategies involved in achieving celebrity status for politicians are varied. This paper provides a case study of the factors behind the success of Pita and the Move Forward Party and contrasts these with reasons why Pita’s key political opponents were less effective. It argues that the digital age and the transcendence of politics into pop culture, where celebrity status and fandom can drive electoral outcomes, signify a profound shift in democratic participation, political engagement and the very fabric of Thai politics. While fandom has become a stream in participatory democracy, it also highlights the polarized and temperamental nature of Thailand’s contemporary hyper-partisan political scene.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9789815203271

Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- INTRODUCTION -- THE MAKING OF DOM SOM -- INVESTING IN TIKTOK -- ACHIEVING CELEBRITY STATUS -- THE CONSTRAINTS AND LIMITATIONS OF DOM SOM -- CONCLUSION

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

The concept of political fandom, the state of being fans of a politician or of a political party, played a crucial role during Thailand’s General Election in 2023. Fandom contributed to the popularity on social media of politicians, such as Pita Limjaroenrat, the Move Forward Party’s leader and prime ministerial candidate. The strategies involved in achieving celebrity status for politicians are varied. This paper provides a case study of the factors behind the success of Pita and the Move Forward Party and contrasts these with reasons why Pita’s key political opponents were less effective. It argues that the digital age and the transcendence of politics into pop culture, where celebrity status and fandom can drive electoral outcomes, signify a profound shift in democratic participation, political engagement and the very fabric of Thai politics. While fandom has become a stream in participatory democracy, it also highlights the polarized and temperamental nature of Thailand’s contemporary hyper-partisan political scene.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)

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