Designing Experiences /
Rossman, J. Robert
Designing Experiences / J. Robert Rossman, Mathew D. Duerden. - 1 online resource : 28 b&w figures and tables - Columbia Business School Publishing .
Frontmatter -- Contents -- Foreword -- Preface -- PART ONE. Understanding Experience -- PART TWO. The Experience Designer's Toolkit -- PART THREE. Creating Great Experiences: Enhancements and Examples -- Conclusion: Closing Thoughts -- Notes -- Index
restricted access http://purl.org/coar/access_right/c_16ec
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches.In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences.
Mode of access: Internet via World Wide Web.
In English.
9780231191685 9780231549516
10.7312/ross19168 doi
2018061290
Customer relations.
Customer services.
Experience.
Target marketing.
BUSINESS & ECONOMICS / Management.
HF5415.5 / .R675 2019 HF5415.5
658.5/038
Designing Experiences / J. Robert Rossman, Mathew D. Duerden. - 1 online resource : 28 b&w figures and tables - Columbia Business School Publishing .
Frontmatter -- Contents -- Foreword -- Preface -- PART ONE. Understanding Experience -- PART TWO. The Experience Designer's Toolkit -- PART THREE. Creating Great Experiences: Enhancements and Examples -- Conclusion: Closing Thoughts -- Notes -- Index
restricted access http://purl.org/coar/access_right/c_16ec
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches.In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences.
Mode of access: Internet via World Wide Web.
In English.
9780231191685 9780231549516
10.7312/ross19168 doi
2018061290
Customer relations.
Customer services.
Experience.
Target marketing.
BUSINESS & ECONOMICS / Management.
HF5415.5 / .R675 2019 HF5415.5
658.5/038