RSA Series in Transdisciplinary Rhetoric. Rhetorical Style and Bourgeois Virtue : Capitalism and Civil Society in the British Enlightenment /
Longaker, Mark Garrett
RSA Series in Transdisciplinary Rhetoric. Rhetorical Style and Bourgeois Virtue : Capitalism and Civil Society in the British Enlightenment / Mark Garrett Longaker. - 1 online resource (184 p.) - RSA Series in Transdisciplinary Rhetoric ; 2 .
Frontmatter -- Contents -- Acknowledgments -- List of Abbreviations for Frequently Cited Works -- Definitions and Introductions -- 1 John Locke on Clarity -- 2 Adam Smith on Probity -- 3 Hugh Blair on Moderation -- 4 Herbert Spencer on Economy -- Conclusions and Provocations -- Notes -- Bibliography -- Index
restricted access http://purl.org/coar/access_right/c_16ec
During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.
Mode of access: Internet via World Wide Web.
In English.
9780271074795
10.1515/9780271074795 doi
Capitalism--Moral and ethical aspects--History.--Great Britain
Enlightenment--Great Britain.
Rhetoric--History.--Great Britain
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
Blair. Bourgeois. Britain. England. Locke. Longaker. Smith. Spencer. capitalism. civil society. clarity. communication. economy. enlightenment. ethics. history. moderation. morality. rhetoric. sincerity. virtue.
174/.409171241
RSA Series in Transdisciplinary Rhetoric. Rhetorical Style and Bourgeois Virtue : Capitalism and Civil Society in the British Enlightenment / Mark Garrett Longaker. - 1 online resource (184 p.) - RSA Series in Transdisciplinary Rhetoric ; 2 .
Frontmatter -- Contents -- Acknowledgments -- List of Abbreviations for Frequently Cited Works -- Definitions and Introductions -- 1 John Locke on Clarity -- 2 Adam Smith on Probity -- 3 Hugh Blair on Moderation -- 4 Herbert Spencer on Economy -- Conclusions and Provocations -- Notes -- Bibliography -- Index
restricted access http://purl.org/coar/access_right/c_16ec
During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.
Mode of access: Internet via World Wide Web.
In English.
9780271074795
10.1515/9780271074795 doi
Capitalism--Moral and ethical aspects--History.--Great Britain
Enlightenment--Great Britain.
Rhetoric--History.--Great Britain
LANGUAGE ARTS & DISCIPLINES / Rhetoric.
Blair. Bourgeois. Britain. England. Locke. Longaker. Smith. Spencer. capitalism. civil society. clarity. communication. economy. enlightenment. ethics. history. moderation. morality. rhetoric. sincerity. virtue.
174/.409171241