Communicating When Your Company is Under Siege /
Pinsdorf, Marion
Communicating When Your Company is Under Siege / Marion Pinsdorf. - 1 online resource (171 p.)
Frontmatter -- Contents -- Preface/Memo -- Acknowledgments -- 1. Turbulent Times: The Kaleidoscope of Corporate Communications -- 2. Bottom Line vs. Front Page: Corporate Relations with the Media -- 3. Planning the Unplannable: Surviving Communications Crises -- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others -- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures -- 6. Assets Don't Talk to Assets: Merging People and Cultures -- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths -- 8. Winning with Communications -- 9. Talking to Scared, Skeptical, Grasshopper Employees -- 10. Understanding the Janus Manager: Communicators in Corporations -- 11. Paths Around Pitfalls: Avoiding Communications Disasters -- Glossary -- Bibliography -- About the Author -- Index
restricted access http://purl.org/coar/access_right/c_16ec
Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Mode of access: Internet via World Wide Web.
In English.
9780823217847 9780823295333
10.1515/9780823295333 doi
BUSINESS & ECONOMICS / Business Communication / General.
Communicating When Your Company is Under Siege / Marion Pinsdorf. - 1 online resource (171 p.)
Frontmatter -- Contents -- Preface/Memo -- Acknowledgments -- 1. Turbulent Times: The Kaleidoscope of Corporate Communications -- 2. Bottom Line vs. Front Page: Corporate Relations with the Media -- 3. Planning the Unplannable: Surviving Communications Crises -- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others -- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures -- 6. Assets Don't Talk to Assets: Merging People and Cultures -- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths -- 8. Winning with Communications -- 9. Talking to Scared, Skeptical, Grasshopper Employees -- 10. Understanding the Janus Manager: Communicators in Corporations -- 11. Paths Around Pitfalls: Avoiding Communications Disasters -- Glossary -- Bibliography -- About the Author -- Index
restricted access http://purl.org/coar/access_right/c_16ec
Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Mode of access: Internet via World Wide Web.
In English.
9780823217847 9780823295333
10.1515/9780823295333 doi
BUSINESS & ECONOMICS / Business Communication / General.