The Multimodal Rhetoric of Humour in Saudi Media Cartoons /
Alsadi, Wejdan
The Multimodal Rhetoric of Humour in Saudi Media Cartoons / Wejdan Alsadi, Martin Howard. - 1 online resource (VIII, 178 p.) - Humor Research [HR] , 12 1861-4116 ; .
Frontmatter -- Preface -- Contents -- 1 Introduction -- 2 Humour, media and multimodality -- 3 Cartoons: A multimodal genre -- 4 Intertextuality: Allusion and parody in cartoons -- 5 Multimodal metaphor -- 6 The interaction between multimodal metaphor and metonymy -- 7 Juxtaposition and exaggeration -- 8 Conclusion. Speaking images in a Saudi context: What cartoons reveal -- References -- Index
restricted access http://purl.org/coar/access_right/c_16ec
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Mode of access: Internet via World Wide Web.
In English.
9781501516726 9781501509841 9781501509902
10.1515/9781501509902 doi
2020951352
Art, Saudi Arabian.
Mass media--Saudi Arabia.
Rhetoric--Saudi Arabia.
Wit and humor, Pictorial.
Wit and humor.
Arabisch.
Ethnographie.
Humor.
Medien.
Pop Kultur.
Semiotik.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
Arabic. Cultural Studies. Ethnographic Studies. Humour Studies. Media Studies. Pop Culture. Semiotics.
PN6147 / .A44 2021
808.7
The Multimodal Rhetoric of Humour in Saudi Media Cartoons / Wejdan Alsadi, Martin Howard. - 1 online resource (VIII, 178 p.) - Humor Research [HR] , 12 1861-4116 ; .
Frontmatter -- Preface -- Contents -- 1 Introduction -- 2 Humour, media and multimodality -- 3 Cartoons: A multimodal genre -- 4 Intertextuality: Allusion and parody in cartoons -- 5 Multimodal metaphor -- 6 The interaction between multimodal metaphor and metonymy -- 7 Juxtaposition and exaggeration -- 8 Conclusion. Speaking images in a Saudi context: What cartoons reveal -- References -- Index
restricted access http://purl.org/coar/access_right/c_16ec
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Mode of access: Internet via World Wide Web.
In English.
9781501516726 9781501509841 9781501509902
10.1515/9781501509902 doi
2020951352
Art, Saudi Arabian.
Mass media--Saudi Arabia.
Rhetoric--Saudi Arabia.
Wit and humor, Pictorial.
Wit and humor.
Arabisch.
Ethnographie.
Humor.
Medien.
Pop Kultur.
Semiotik.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
Arabic. Cultural Studies. Ethnographic Studies. Humour Studies. Media Studies. Pop Culture. Semiotics.
PN6147 / .A44 2021
808.7