Urban Destination Marketing in Contemporary Europe : Uniting Theory and Practice /
Heeley, John
Urban Destination Marketing in Contemporary Europe : Uniting Theory and Practice / John Heeley. - 1 online resource (192 p.) - Aspects of Tourism ; 66 .
Frontmatter -- Contents -- Figures -- Tables -- Acknowledgements -- Foreword -- Preface: Bradford, 1980-2014 -- 1. Introduction -- Part 1: Practice Part 1: Practice -- 2. The Practitioners: Profiling the Ubiquitous DMO -- 3. Urban Destination Marketing Operations -- Part 2: Theory -- 4. A Critique of the Theory of Marketing Competitive Advantage -- 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing -- Epilogue: Coventry, Millennium Eve, 1999 -- References -- Index
restricted access http://purl.org/coar/access_right/c_16ec
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
Mode of access: Internet via World Wide Web.
In English.
9781845414931 9781845414948
10.21832/9781845414948 doi
2014039869
City promotion--Europe.
Tourism--Marketing.--Europe
Sales & marketing.
Tourism industry.
Urban & municipal planning.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.
DMOs. destination branding. destination marketing organisations. destination marketing paradigm. destination marketing. theory and paradigm change. theory of competitive advantage. tourism marketing. urban destination marketing operations . urban destination marketing.
G155.E8 / H46 2015 G155.E8 / H46 2015
338.4/7914
Urban Destination Marketing in Contemporary Europe : Uniting Theory and Practice / John Heeley. - 1 online resource (192 p.) - Aspects of Tourism ; 66 .
Frontmatter -- Contents -- Figures -- Tables -- Acknowledgements -- Foreword -- Preface: Bradford, 1980-2014 -- 1. Introduction -- Part 1: Practice Part 1: Practice -- 2. The Practitioners: Profiling the Ubiquitous DMO -- 3. Urban Destination Marketing Operations -- Part 2: Theory -- 4. A Critique of the Theory of Marketing Competitive Advantage -- 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing -- Epilogue: Coventry, Millennium Eve, 1999 -- References -- Index
restricted access http://purl.org/coar/access_right/c_16ec
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
Mode of access: Internet via World Wide Web.
In English.
9781845414931 9781845414948
10.21832/9781845414948 doi
2014039869
City promotion--Europe.
Tourism--Marketing.--Europe
Sales & marketing.
Tourism industry.
Urban & municipal planning.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.
DMOs. destination branding. destination marketing organisations. destination marketing paradigm. destination marketing. theory and paradigm change. theory of competitive advantage. tourism marketing. urban destination marketing operations . urban destination marketing.
G155.E8 / H46 2015 G155.E8 / H46 2015
338.4/7914