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Helfert, Daniel L.

Political Communication in Action : From Theory to Practice / Daniel L. Helfert. - 1 online resource (305 p.)

Frontmatter -- Contents -- Acknowledgments -- 1. Political Communication in Action -- 2. Defining Political Communication -- 3. The Tools of Political Persuasion -- 4. Making Political Communication Effective -- 5. Political Issues -- 6. Political Research and Communication Planning -- 7. Political Speeches -- 8. Political Advertising and Television -- 9. Political Communication in the Internet Age -- 10. Communicating Through the News Media -- 11. Communication in an Age of Partisanship -- 12. Crisis Communication -- 13. The Ethical Line in Political Communication -- Suggested Readings -- Index -- About the Book

restricted access http://purl.org/coar/access_right/c_16ec

Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.


Mode of access: Internet via World Wide Web.


In English.

ISBN: 9781955055338

Standard No.: 10.1515/9781955055338 doi

Subjects--Topical Terms:
POLITICAL SCIENCE / Peace.