Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation : Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation : Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
ed. by Réjean Savard.
- Reprint 2013
- 1 online resource (89 p.) : Zahlr. Abb.
- IFLA Publications , 89 0344-6891 ; .
Frontmatter -- CONTENTS -- Remerciements / Acknowledgements -- PREFACE -- MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN -- INTRODUCTION -- LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES -- APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES -- HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER -- MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS -- LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING -- LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! -- ADAPTING MARKETING TO PARTICULAR CONTEXTS -- DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE -- MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES -- MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY -- EPILOGUE -- MARKETING IS AN ATTITUDE OF MIND
restricted access http://purl.org/coar/access_right/c_16ec
Mode of access: Internet via World Wide Web.
In English.
9783598218118 9783110954104
10.1515/9783110954104 doi
Libraries--Marketing--Congresses.
Libraries--Public relations--Congresses.
Bibliothek.
Kongress.
Kopenhagen ‹1997›.
Marketing.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.
Frontmatter -- CONTENTS -- Remerciements / Acknowledgements -- PREFACE -- MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN -- INTRODUCTION -- LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES -- APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES -- HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER -- MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS -- LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING -- LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! -- ADAPTING MARKETING TO PARTICULAR CONTEXTS -- DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE -- MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES -- MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY -- EPILOGUE -- MARKETING IS AN ATTITUDE OF MIND
restricted access http://purl.org/coar/access_right/c_16ec
Mode of access: Internet via World Wide Web.
In English.
9783598218118 9783110954104
10.1515/9783110954104 doi
Libraries--Marketing--Congresses.
Libraries--Public relations--Congresses.
Bibliothek.
Kongress.
Kopenhagen ‹1997›.
Marketing.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.