Automotive Management : Navigating the next decade of auto industry transformation /
Diehlmann, Jens
Automotive Management : Navigating the next decade of auto industry transformation / Jens Diehlmann, Joachim Häcker. - 1 online resource (217 p.)
Front Matter -- Executive Summary -- PART 1 Strategies: Automotive Manufacturers Quo Vadis? -- 1 Introduction -- 2 Overview of the Global Automotive Markets and Manufacturers -- 3 The strategic options for automotive manufacturers? -- 4 Which strategic direction will the OEMs take? -- PART 2 Porsche and VW: A Case That Makes History -- 5 Porsche’s takeover attempt and financial strategy -- PART 3 Captive Finance Companies (CFCs): The future instrument of manufacturers -- 6 How is the market for automotive financial services classified? -- 7 An overview of globally active CFCs -- 8 Which current business approach is pursued by CFCs? -- 9 How can CFCs strategically newly position themselves, in order to be well prepared for 2020? -- 10 CFC - Quo vadis? -- Back Matter
restricted access http://purl.org/coar/access_right/c_16ec
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Mode of access: Internet via World Wide Web.
In English.
9783486709964
10.1524/9783486709964 doi
BUSINESS & ECONOMICS / Economics / General.
Internet Access / AEU
338.4762922
Automotive Management : Navigating the next decade of auto industry transformation / Jens Diehlmann, Joachim Häcker. - 1 online resource (217 p.)
Front Matter -- Executive Summary -- PART 1 Strategies: Automotive Manufacturers Quo Vadis? -- 1 Introduction -- 2 Overview of the Global Automotive Markets and Manufacturers -- 3 The strategic options for automotive manufacturers? -- 4 Which strategic direction will the OEMs take? -- PART 2 Porsche and VW: A Case That Makes History -- 5 Porsche’s takeover attempt and financial strategy -- PART 3 Captive Finance Companies (CFCs): The future instrument of manufacturers -- 6 How is the market for automotive financial services classified? -- 7 An overview of globally active CFCs -- 8 Which current business approach is pursued by CFCs? -- 9 How can CFCs strategically newly position themselves, in order to be well prepared for 2020? -- 10 CFC - Quo vadis? -- Back Matter
restricted access http://purl.org/coar/access_right/c_16ec
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Mode of access: Internet via World Wide Web.
In English.
9783486709964
10.1524/9783486709964 doi
BUSINESS & ECONOMICS / Economics / General.
Internet Access / AEU
338.4762922