The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work /
Wasser, Nicolas
The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser. - 1 online resource (298 p.) - Postcolonial Studies ; 29 .
Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography
restricted access http://purl.org/coar/access_right/c_16ec
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Mode of access: Internet via World Wide Web.
In English.
9783839437544
10.1515/9783839437544 doi
Brands.
Brazil.
Capitalism.
Cultural Sociology.
Gender Studies.
Gender.
LGBT.
Labor.
Latin America.
Minorities.
Neo-Liberalism.
Neoliberalism.
Postcolonialism.
Precarity.
Racial Identities.
Sales Employees.
Self-Optimization.
Sexual Identities.
Social Inequality.
Sociology of Work and Industry.
Sociology.
Work.
SOCIAL SCIENCE / Sociology / General.
Brands. Brazil. Capitalism. Cultural Sociology. Gender Studies. Gender. LGBT. Labor. Latin America. Minorities. Neo-Liberalism. Neoliberalism. Postcolonialism. Precarity. Racial Identities. Sales Employees. Self-Optimization. Sexual Identities. Social Inequality. Sociology of Work and Industry. Sociology. Work.
658.3008
The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser. - 1 online resource (298 p.) - Postcolonial Studies ; 29 .
Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography
restricted access http://purl.org/coar/access_right/c_16ec
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Mode of access: Internet via World Wide Web.
In English.
9783839437544
10.1515/9783839437544 doi
Brands.
Brazil.
Capitalism.
Cultural Sociology.
Gender Studies.
Gender.
LGBT.
Labor.
Latin America.
Minorities.
Neo-Liberalism.
Neoliberalism.
Postcolonialism.
Precarity.
Racial Identities.
Sales Employees.
Self-Optimization.
Sexual Identities.
Social Inequality.
Sociology of Work and Industry.
Sociology.
Work.
SOCIAL SCIENCE / Sociology / General.
Brands. Brazil. Capitalism. Cultural Sociology. Gender Studies. Gender. LGBT. Labor. Latin America. Minorities. Neo-Liberalism. Neoliberalism. Postcolonialism. Precarity. Racial Identities. Sales Employees. Self-Optimization. Sexual Identities. Social Inequality. Sociology of Work and Industry. Sociology. Work.
658.3008