Integrated marketing /
James, B.G.S.
Integrated marketing / B.G.S. James. - Rev. and abriged. - Harmondsworth : Penguin Books, 1972. - viii, 403 p. ; 18 cm. - Pelican library of business and management . - Pelican library of business and management .
Bibliografia (p. 394-399) e indice.
0140214143
Marketing
Integrated marketing / B.G.S. James. - Rev. and abriged. - Harmondsworth : Penguin Books, 1972. - viii, 403 p. ; 18 cm. - Pelican library of business and management . - Pelican library of business and management .
Bibliografia (p. 394-399) e indice.
0140214143
Marketing