Marketing non-convenzionale : viral, guerrilla, tribal e i 10 principi fondamentali del marketing postmoderno / Bernard Cova, Alex Giordano, Mirko Pallera ; prefazione di Maurizio Sala.

By:

Cova, Bernard, 1954- [autore]

Contributor(s):

Material type: Text

TextSeries: Marketing e comunicazionePublisher: Milano : Il Sole 24 ore, 2008Edition: Seconda edizione aggiornataDescription: xiv, 278 pagine : illustrazioni ; 21 cmContent type:

testo (txt)

Media type:

senza mediazione (n)

Carrier type:

volume (nc)

ISBN:

9788883639814

Subject(s):

Marketing

DDC classification:

658.8 21

Other classification:

HD 9999.C79 2008

Holdings ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Opera (Magaz.)	Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Magazzino	HD 9999.C79 2008 (Browse shelf(Opens below))	Available	0030207755

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