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Abandon the ordinary : building a distinctive leadership brand in business, family, and church / Richard S. Lytle.

By: Material type: TextTextPublication details: Abilene, Tex. : Abilene Christian University Press/Leafwood Publishers, ©2010.Edition: 1st edDescription: 1 online resource (xiii, 207 pages) : illustrationsContent type:
Media type:
Carrier type:
ISBN:
  • 089112800X
  • 9780891128007
Subject(s): Additional physical formats: Print version:: No titleDDC classification:
  • 253 22
LOC classification:
  • BV4597.53.L43 L98 2010
Other classification:
  • online - EBSCO
Online resources:
Contents:
The trouble with generic -- Brand killer number one : the voice of the crowd -- Brand killer number two : the opponent -- When in charge, take charge -- What's the big idea? -- More than shadows on a cave wall -- Drafting the blueprint -- Power in -- Power up -- Power on -- Intellectual bandwidth -- A healthy heart -- Moral character, edge, and faith -- A final thought.

Includes bibliographical references.

The trouble with generic -- Brand killer number one : the voice of the crowd -- Brand killer number two : the opponent -- When in charge, take charge -- What's the big idea? -- More than shadows on a cave wall -- Drafting the blueprint -- Power in -- Power up -- Power on -- Intellectual bandwidth -- A healthy heart -- Moral character, edge, and faith -- A final thought.

Print version record.