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The Bible : the Greatest Marketing Tool Ever Written.

By: Material type: TextTextPublisher number: MWT12451455Publication details: Lanham : Hamilton Books, 2010.Description: 1 online resource (148 pages)Content type:
Media type:
Carrier type:
ISBN:
  • 9780761852575
  • 0761852573
Subject(s): Genre/Form: Additional physical formats: Print version:: Bible : The Greatest Marketing Tool Ever Written.DDC classification:
  • 220.6
LOC classification:
  • BS535 .B33 2010
Other classification:
  • online - EBSCO
Online resources:
Contents:
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Introduction; Book One; Creation; and the Development of the Ruling Class; Marketing is a Science; Early Society; Needs, Wants & Demands; The First Drama; Early Adopters; The Narrative Begins; Making Choices; Immorality and Redemption; The Purchase Decision; Book Two; Joseph; Why Market Religion?; Effective Communication; Community Management; Equitable Distribution; Book Three; Nationhood for the Millennia; Beliefs, Expectations, and Values; Corporate Culture; Developing Credibility; The Advertising Message.
Female ThinkMagic and Rebellion; The Plagues; Emotional Appeals; In Flaming Anger; Gaining Commitment; Contiguity; The First Anthem and a Nation Born; Management Change; The Sabbath; The New Mythology; Planning and Management Changes; Nation Building; Closing the Sale; The New Mythology of the Diaspora; Comment on the use of the word ""Mythology""; Bibliography; Index; Notes.
Summary: Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - EBSCO (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (ebsco)594169

Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Introduction; Book One; Creation; and the Development of the Ruling Class; Marketing is a Science; Early Society; Needs, Wants & Demands; The First Drama; Early Adopters; The Narrative Begins; Making Choices; Immorality and Redemption; The Purchase Decision; Book Two; Joseph; Why Market Religion?; Effective Communication; Community Management; Equitable Distribution; Book Three; Nationhood for the Millennia; Beliefs, Expectations, and Values; Corporate Culture; Developing Credibility; The Advertising Message.

Female ThinkMagic and Rebellion; The Plagues; Emotional Appeals; In Flaming Anger; Gaining Commitment; Contiguity; The First Anthem and a Nation Born; Management Change; The Sabbath; The New Mythology; Planning and Management Changes; Nation Building; Closing the Sale; The New Mythology of the Diaspora; Comment on the use of the word ""Mythology""; Bibliography; Index; Notes.

Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

Print version record.

Includes bibliographical references (page 131).