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Targeting Sales Effort / Charles W. Smith.

By: Material type: TextTextPublisher: New York, NY : Columbia University Press, [1958]Copyright date: ©1958Description: 1 online resource (414 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780231930208
  • 9780231891622
Subject(s): Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS -- INTRODUCTION -- CHAPTER 1. CLASSIFICATION OF MARKETS -- CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD -- CHAPTER 3. USES OF THE TRADING CENTER METHOD -- Part II. TOOLS OF THE TRADING CENTER METHOD -- TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE -- TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE -- TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME -- TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS -- TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE -- Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
Summary: Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780231891622

Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS -- INTRODUCTION -- CHAPTER 1. CLASSIFICATION OF MARKETS -- CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD -- CHAPTER 3. USES OF THE TRADING CENTER METHOD -- Part II. TOOLS OF THE TRADING CENTER METHOD -- TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE -- TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE -- TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME -- TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS -- TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE -- Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)