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Evangelicals Incorporated : Books and the Business of Religion in America / Daniel Vaca.

By: Material type: TextTextPublisher: Cambridge, MA : Harvard University Press, [2019]Copyright date: ©2019Description: 1 online resource (304 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780674980112
  • 9780674243965
Subject(s): DDC classification:
  • 277.3/082 23
LOC classification:
  • BR115.E3 V33 2019eb
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Introduction -- 1. Finding Profit -- 2. Brands of Distinction -- 3. Trade Associating -- 4. Righteous Retail -- 5. Financial Faith -- 6. The Spirit of Market Segmentation -- Epilogue -- Abbreviations in Notes -- Notes -- Acknowledgments -- Index
Summary: American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780674243965

Frontmatter -- Contents -- Introduction -- 1. Finding Profit -- 2. Brands of Distinction -- 3. Trade Associating -- 4. Righteous Retail -- 5. Financial Faith -- 6. The Spirit of Market Segmentation -- Epilogue -- Abbreviations in Notes -- Notes -- Acknowledgments -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)