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The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy / Matthew Hindman.

By: Contributor(s): Material type: TextTextPublisher: Princeton, NJ : Princeton University Press, [2018]Copyright date: ©2018Description: 1 online resource (256 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780691184074
Subject(s): DDC classification:
  • 381.142 23
LOC classification:
  • HF5548.32
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- CONTENTS -- List of Figures and Tables -- Acknowledgments -- 1. Rethinking the Attention Economy -- 2. A Tilted Playing Field -- 3. The Political Economy of Personalization -- 4. The Economic Geography of Cyberspace -- 5. The Dynamics of Web Traffic -- 6. Less of the Same: Online Local News -- 7. Making News Stickier -- 8. The "Nature" of the Internet -- Appendix on Data, Methodology, and Models -- Notes -- Bibliography -- Index
Summary: A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780691184074

Frontmatter -- CONTENTS -- List of Figures and Tables -- Acknowledgments -- 1. Rethinking the Attention Economy -- 2. A Tilted Playing Field -- 3. The Political Economy of Personalization -- 4. The Economic Geography of Cyberspace -- 5. The Dynamics of Web Traffic -- 6. Less of the Same: Online Local News -- 7. Making News Stickier -- 8. The "Nature" of the Internet -- Appendix on Data, Methodology, and Models -- Notes -- Bibliography -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Sep 2021)