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Power Play : Sport, the Media and Popular Culture / Raymond Boyle, Richard Haynes.

By: Contributor(s): Material type: TextTextPublisher: Edinburgh : Edinburgh University Press, [2022]Copyright date: ©2009Description: 1 online resource (264 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780748635924
  • 9780748635948
Subject(s): DDC classification:
  • 306.4/83 22
LOC classification:
  • GV742 .B69 2009eb
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6 The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index
Summary: The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780748635948

Frontmatter -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6 The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)