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Media, Persuasion and Propaganda / Marshall Soules.

By: Material type: TextTextSeries: Media Topics : METOPublisher: Edinburgh : Edinburgh University Press, [2022]Copyright date: ©2015Description: 1 online resource (304 p.) : 15 B/W illustrationsContent type:
Media type:
Carrier type:
ISBN:
  • 9780748644162
  • 9780748644179
Subject(s): DDC classification:
  • 302.23 23
LOC classification:
  • P90 .S6426 2015
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index
Summary: Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780748644179

Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)