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Electing the President, 2004 : The Insiders' View / ed. by Kathleen Hall Jamieson.

Contributor(s): Material type: TextTextPublisher: Philadelphia : University of Pennsylvania Press, [2011]Copyright date: ©2006Description: 1 online resource (264 p.) : 22 illusContent type:
Media type:
Carrier type:
ISBN:
  • 9780812219388
  • 9780812204810
Subject(s): DDC classification:
  • 324.9730931
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Introduction -- Campaign Timeline and Charts -- Chapter 1 Campaign Organization and Strategy -- Chapter 2 Advertising -- Chapter 3 Polling: Decisive Moments and Audiences -- Chapter 4 Debate Strategy and Effects -- Chapter 5 The Press/Campaign Relationship -- Chapter 6 Republican Spenders -- Chapter 7 Democrat Spenders -- Participants -- Index
Summary: The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780812204810

Frontmatter -- Contents -- Preface -- Introduction -- Campaign Timeline and Charts -- Chapter 1 Campaign Organization and Strategy -- Chapter 2 Advertising -- Chapter 3 Polling: Decisive Moments and Audiences -- Chapter 4 Debate Strategy and Effects -- Chapter 5 The Press/Campaign Relationship -- Chapter 6 Republican Spenders -- Chapter 7 Democrat Spenders -- Participants -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)