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Gilding the Market : Luxury and Fashion in Fourteenth-Century Italy / Susan Mosher Stuard.

By: Material type: TextTextSeries: The Middle Ages SeriesPublisher: Philadelphia : University of Pennsylvania Press, [2011]Copyright date: ©2006Description: 1 online resource (344 p.) : 24 illusContent type:
Media type:
Carrier type:
ISBN:
  • 9780812239003
  • 9780812205374
Subject(s): DDC classification:
  • 381/.45687/094509023 22
LOC classification:
  • HD9999.L853
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Illustrations -- Chapter 1. Introduction -- Chapter 2. Desirable Wares -- Chapter 3. Gravitas and Consumption -- Chapter 4. Curbing Women's Excesses -- Chapter 5. Costs of Luxuries -- Chapter 6. Shops and Trades -- Chapter 7. Marketmakers -- Chapter 8. Conclusion -- Notes -- Bibliography -- Index -- Acknowledgments
Summary: In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion.In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780812205374

Frontmatter -- Contents -- Illustrations -- Chapter 1. Introduction -- Chapter 2. Desirable Wares -- Chapter 3. Gravitas and Consumption -- Chapter 4. Curbing Women's Excesses -- Chapter 5. Costs of Luxuries -- Chapter 6. Shops and Trades -- Chapter 7. Marketmakers -- Chapter 8. Conclusion -- Notes -- Bibliography -- Index -- Acknowledgments

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion.In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)