Holy Mavericks : Evangelical Innovators and the Spiritual Marketplace / Phillip Luke Sinitiere, Shayne Lee.
Material type:
TextPublisher: New York, NY : New York University Press, [2009]Copyright date: ©2009Description: 1 online resourceContent type: - 9780814752340
- 9780814753453
- Church marketing -- United States -- History
- Evangelicalism -- United States -- History
- Popular culture -- Religious aspects -- Protestant churches -- History
- Popular culture -- United States -- History
- Protestant churches -- United States -- Clergy -- History
- RELIGION / Christian Ministry / Evangelism
- decline
- evangelical
- insights
- into
- leadership
- movements
- others
- perspectives
- religious
- some
- thrive
- while
- 277.3083 23
- BR1642.U5 L44 2016
- online - DeGruyter
| Item type | Current library | Call number | URL | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
eBook
|
Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9780814753453 |
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)

