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Greek Whisky : The Localization of a Global Commodity / Tryfon Bampilis.

By: Material type: TextTextSeries: Food, Nutrition, and Culture ; 1Publisher: New York ; Oxford : Berghahn Books, [2013]Copyright date: ©2013Description: 1 online resource (268 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780857458773
  • 9780857458780
Subject(s): DDC classification:
  • 394.1
LOC classification:
  • GT2895
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index
Summary: In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780857458780

Frontmatter -- Contents -- Acknowledgments -- List of Illustrations -- Note on Transliteration -- Preface -- Introduction. The Social Life of Whisky -- Chapter 1. The Imported Spirits Industry in Greece -- Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema -- Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising -- Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music -- Chapter 5. The Location of Whisky in the North Aegean -- Conclusion. Trajectories of Scotch Whisky, Realms of Localization -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)