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Design with Type / Carl Dair.

By: Material type: TextTextPublisher: Toronto : University of Toronto Press, [2013]Copyright date: ©1967Description: 1 online resource (162 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781442669093
Subject(s): DDC classification:
  • 686.2/2 19
LOC classification:
  • Z250 .D23 1982eb
Other classification:
  • online - DeGruyter
Online resources: Summary: Design with Type was first published in 1952 and appeared in this multi-award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912-1967) was one of Canada's best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type - size, weight, structure, form, colour, direction, and texture - and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair's influence on subsequent typographers and designers of print media is considerable and deserving of further study.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781442669093

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Design with Type was first published in 1952 and appeared in this multi-award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912-1967) was one of Canada's best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type - size, weight, structure, form, colour, direction, and texture - and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair's influence on subsequent typographers and designers of print media is considerable and deserving of further study.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Nov 2023)