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Purchasing Behavior and Personal Attributes / Ronald E. Frank, Thomas Lodahl, William F. Massy.

By: Contributor(s): Material type: TextTextSeries: Anniversary CollectionPublisher: Philadelphia : University of Pennsylvania Press, [1968]Copyright date: ©1968Description: 1 online resource (176 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780812275681
  • 9781512817850
Subject(s): DDC classification:
  • 658.83
LOC classification:
  • HF5415.3 .M3
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- PREFACE -- TABLE OF CONTENTS -- TABLES -- I INTRODUCTION AND PLAN OF THE STUDY -- II THE DIMENSIONS OF PURCHASING BEHAVIOR -- III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS -- IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS -- V EXPERIMENTS ON THE ANALYSIS SAMPLE -- VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR -- APPENDICES -- APPENDICES A TABLES -- APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE -- CONCLUSIONS -- INDEX
Summary: This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781512817850

Frontmatter -- PREFACE -- TABLE OF CONTENTS -- TABLES -- I INTRODUCTION AND PLAN OF THE STUDY -- II THE DIMENSIONS OF PURCHASING BEHAVIOR -- III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS -- IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS -- V EXPERIMENTS ON THE ANALYSIS SAMPLE -- VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR -- APPENDICES -- APPENDICES A TABLES -- APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE -- CONCLUSIONS -- INDEX

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2022)