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Language Management : From Bricolage to Strategy in British Companies / Natalie Victoria Wilmot.

By: Material type: TextTextSeries: Language at Work ; 6Publisher: Bristol ; Blue Ridge Summit : Multilingual Matters, [2022]Copyright date: ©2022Description: 1 online resource (184 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781800415935
Subject(s): DDC classification:
  • 658.4/50941 23//eng/20220622eng
LOC classification:
  • HF5549.5.L3
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Figures and Tables -- 1 Introduction -- 2 Organisational Language Management Practices -- 3 Managing Language Diversity as an SME -- 4 Overcoming Language Barriers through the Use of Boundary Spanners -- 5 Translation and the Challenge of Meaning -- 6 BELF and its Malcontents -- 7 Conclusion -- Appendix -- References -- Index
Summary: This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. 

Frontmatter -- Contents -- Figures and Tables -- 1 Introduction -- 2 Organisational Language Management Practices -- 3 Managing Language Diversity as an SME -- 4 Overcoming Language Barriers through the Use of Boundary Spanners -- 5 Translation and the Challenge of Meaning -- 6 BELF and its Malcontents -- 7 Conclusion -- Appendix -- References -- Index

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http://purl.org/coar/access_right/c_16ec

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. 

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)