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Urban Destination Marketing in Contemporary Europe : Uniting Theory and Practice / John Heeley.

By: Material type: TextTextSeries: Aspects of Tourism ; 66Publisher: Bristol, UK; Blue Ridge Summit, PA : Channel View Publications, [2015]Copyright date: ©2015Description: 1 online resource (192 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781845414931
  • 9781845414948
Subject(s): DDC classification:
  • 338.4/7914 23
LOC classification:
  • G155.E8 H46 2015
  • G155.E8 H46 2015
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Figures -- Tables -- Acknowledgements -- Foreword -- Preface: Bradford, 1980-2014 -- 1. Introduction -- Part 1: Practice Part 1: Practice -- 2. The Practitioners: Profiling the Ubiquitous DMO -- 3. Urban Destination Marketing Operations -- Part 2: Theory -- 4. A Critique of the Theory of Marketing Competitive Advantage -- 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing -- Epilogue: Coventry, Millennium Eve, 1999 -- References -- Index
Summary: This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781845414948

Frontmatter -- Contents -- Figures -- Tables -- Acknowledgements -- Foreword -- Preface: Bradford, 1980-2014 -- 1. Introduction -- Part 1: Practice Part 1: Practice -- 2. The Practitioners: Profiling the Ubiquitous DMO -- 3. Urban Destination Marketing Operations -- Part 2: Theory -- 4. A Critique of the Theory of Marketing Competitive Advantage -- 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing -- Epilogue: Coventry, Millennium Eve, 1999 -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)