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Political Communication in Action : From Theory to Practice / Daniel L. Helfert.

By: Material type: TextTextPublisher: Boulder : Lynne Rienner Publishers, [2022]Copyright date: ©2018Description: 1 online resource (305 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781955055338
Subject(s): Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Acknowledgments -- 1. Political Communication in Action -- 2. Defining Political Communication -- 3. The Tools of Political Persuasion -- 4. Making Political Communication Effective -- 5. Political Issues -- 6. Political Research and Communication Planning -- 7. Political Speeches -- 8. Political Advertising and Television -- 9. Political Communication in the Internet Age -- 10. Communicating Through the News Media -- 11. Communication in an Age of Partisanship -- 12. Crisis Communication -- 13. The Ethical Line in Political Communication -- Suggested Readings -- Index -- About the Book
Summary: Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781955055338

Frontmatter -- Contents -- Acknowledgments -- 1. Political Communication in Action -- 2. Defining Political Communication -- 3. The Tools of Political Persuasion -- 4. Making Political Communication Effective -- 5. Political Issues -- 6. Political Research and Communication Planning -- 7. Political Speeches -- 8. Political Advertising and Television -- 9. Political Communication in the Internet Age -- 10. Communicating Through the News Media -- 11. Communication in an Age of Partisanship -- 12. Crisis Communication -- 13. The Ethical Line in Political Communication -- Suggested Readings -- Index -- About the Book

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)