Library Catalog
Amazon cover image
Image from Amazon.com

150 Years Continental : The Skill of Transformation / Paul Erker, Nils Fehlhaber.

By: Contributor(s): Material type: TextTextPublisher: München ; Wien : De Gruyter Oldenbourg, [2021]Copyright date: ©2021Description: 1 online resource (VIII, 379 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110736953
  • 9783110732399
  • 9783110732375
Subject(s): Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Content -- 1 Anniversary dates and transformation phases in the company’s history -- 2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History -- 3 The People of Continental Identities and Interests in Times of Upheaval in the Working World -- 4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material -- 5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio -- 6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market -- 7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History -- 8 Continental as a Global Company The Long Road Toward Internationalization -- 9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company -- Annex -- Image credits
Summary: Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110732375

Frontmatter -- Content -- 1 Anniversary dates and transformation phases in the company’s history -- 2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History -- 3 The People of Continental Identities and Interests in Times of Upheaval in the Working World -- 4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material -- 5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio -- 6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market -- 7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History -- 8 Continental as a Global Company The Long Road Toward Internationalization -- 9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company -- Annex -- Image credits

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)