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The Corporate Art Index : Twenty-One Ways to Work With Art / Viviane Mörmann.

By: Material type: TextTextSeries: Schriften zum Kultur- und MuseumsmanagementPublisher: Bielefeld : transcript Verlag, [2020]Copyright date: ©2020Description: 1 online resource (224 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783837656503
  • 9783839456507
Subject(s): LOC classification:
  • N5206 .M67 2020.
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Acknowledgements -- Contents -- PART ONE Introduction -- 1. Aim -- 2. The Corporate Art Index – What Is It All About? -- 3. Historical Reflexion -- 4. Screening of Corporate Art Initiatives -- 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) -- 6. Results of the Rating -- 7. The 21 Most Interesting CAIs -- PART TWO Description of the 21 CAIs -- 1. Art Space -- 2. Art Competition -- 3. Digital Art -- 4. Art Marketing -- 5. Have a Drink -- Critical Comment -- 1. Problem Reduction -- 2. Struggle for Objectivity -- 3. The Power of Art in CAIs -- 4. Bottom Line -- 5. Conclusions -- 6. Plan of Action -- 7. References
Summary: Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783839456507

Frontmatter -- Acknowledgements -- Contents -- PART ONE Introduction -- 1. Aim -- 2. The Corporate Art Index – What Is It All About? -- 3. Historical Reflexion -- 4. Screening of Corporate Art Initiatives -- 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) -- 6. Results of the Rating -- 7. The 21 Most Interesting CAIs -- PART TWO Description of the 21 CAIs -- 1. Art Space -- 2. Art Competition -- 3. Digital Art -- 4. Art Marketing -- 5. Have a Drink -- Critical Comment -- 1. Problem Reduction -- 2. Struggle for Objectivity -- 3. The Power of Art in CAIs -- 4. Bottom Line -- 5. Conclusions -- 6. Plan of Action -- 7. References

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023)