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Pricing : A Guide to Pricing Decisions / Ragnhild Silkoset.

By: Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2023]Copyright date: ©2023Description: 1 online resource (X, 158 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110998337
  • 9783110987119
  • 9783110987102
Subject(s): DDC classification:
  • 338.5/2 23/eng/20230202
LOC classification:
  • HF5416.5 .S549513 2023
  • HF5416.5 .S55 2023
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Preface -- Contents -- Chapter 1 Objectives for the Pricing Strategy -- Chapter 2 Value-Based Pricing -- Chapter 3 Measure Customers’ Reactions to Price Changes -- Chapter 4 Different Prices for the Same Products -- Chapter 5 Different Prices for the Same Customers -- Chapter 6 From Price Competition to Price War! -- Chapter 7 Unfair Price! -- Chapter 8 Price Tactics, Sales and Promotions -- Chapter 9 Pricing Psychology -- Chapter 10 E-commerce and Prices in Digital Markets -- Chapter 11 Prices in the Sharing Economy -- Chapter 12 Pricing Calculations -- References -- About the Author -- List of Figures -- List of Tables -- Index
Summary: This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.

Frontmatter -- Preface -- Contents -- Chapter 1 Objectives for the Pricing Strategy -- Chapter 2 Value-Based Pricing -- Chapter 3 Measure Customers’ Reactions to Price Changes -- Chapter 4 Different Prices for the Same Products -- Chapter 5 Different Prices for the Same Customers -- Chapter 6 From Price Competition to Price War! -- Chapter 7 Unfair Price! -- Chapter 8 Price Tactics, Sales and Promotions -- Chapter 9 Pricing Psychology -- Chapter 10 E-commerce and Prices in Digital Markets -- Chapter 11 Prices in the Sharing Economy -- Chapter 12 Pricing Calculations -- References -- About the Author -- List of Figures -- List of Tables -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Mrz 2024)