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Market Research and Analysis : Methods, Design and Data / MARCUS GONCALVES.

By: Material type: TextTextPublisher: Dulles, VA : Mercury Learning and Information, [2024]Copyright date: 2024Description: 1 online resource (X, 240 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781501522888
  • 9781501520051
  • 9781501520020
Subject(s): DDC classification:
  • 340
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Acknowledgments -- Chapter 1: The Purpose of Market Research -- Chapter 2: Market Research Ethics -- Chapter 3: Defining the Research Objective -- Chapter 4: Secondary Research Methods -- Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping -- Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies -- Chapter 7: Survey Development -- Chapter 8: Sampling Techniques -- Chapter 9: Survey Distribution -- Chapter 10: Data Analytics Tools and Descriptive Statistics -- Chapter 11: Data Analysis — Hypothesis Testing -- Chapter 12: Data Analysis: Inferential Statistics -- Chapter 13: Communicating Results: Reporting Tools and Data Visualization -- Appendix: Answers to Odd-Numbered Questions -- Index
Summary: This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781501520020

Frontmatter -- Contents -- Preface -- Acknowledgments -- Chapter 1: The Purpose of Market Research -- Chapter 2: Market Research Ethics -- Chapter 3: Defining the Research Objective -- Chapter 4: Secondary Research Methods -- Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping -- Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies -- Chapter 7: Survey Development -- Chapter 8: Sampling Techniques -- Chapter 9: Survey Distribution -- Chapter 10: Data Analytics Tools and Descriptive Statistics -- Chapter 11: Data Analysis — Hypothesis Testing -- Chapter 12: Data Analysis: Inferential Statistics -- Chapter 13: Communicating Results: Reporting Tools and Data Visualization -- Appendix: Answers to Odd-Numbered Questions -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)