TY  - BOOK
AU  - Kennedy,Mark
TI  - Shapeholders: Business Success in the Age of Activism 
T2  - Columbia Business School Publishing
SN  - 9780231180566
AV  - HD60 .K48195 2017
U1  - 658.4/08 23
PY  - 2017///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - Corporate governance
KW  - Corporations
KW  - Moral and ethical aspects
KW  - Public relations
KW  - Social responsibility of business
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Management
KW  - bisacsh
N1  - Frontmatter --; Contents --; Preface --; Acknowledgments --; Introduction: From the Heart of a Businessman --; Who Are the Shapeholders? --; 1. Shapeholders --; 2. Social Activists --; 3. The Media --; 4. Politicians --; 5. Regulators --; Seven Steps to Shapeholder Success --; 6. Align with a Purpose --; 7. Anticipate --; 8. Assess --; 9. Avert --; 10. Acquiesce --; 11. Advance Common Interests --; 12. Assemble to Win --; 13. Pope Francis, a CEO Worth Emulating --; Notes --; Index; restricted access; Issued also in print
N2  - Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders-shareholders, employees, and consumers-but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril.In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable-and probable-collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward
UR  - https://doi.org/10.7312/kenn18056
UR  - https://www.degruyter.com/isbn/9780231542784
UR  - https://www.degruyter.com/document/cover/isbn/9780231542784/original
ER  -