TY  - BOOK
AU  - Gordon,Robert Aaron
AU  - Howell,James Edwin
TI  - Higher Education for Business
SN  - 9780231914086
PY  - 1959///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - BUSINESS & ECONOMICS / Education
KW  - bisacsh
N1  - Frontmatter --; Foreword --; Preface --; Contents --; List of Tables --; Part I. The Present State of Business Education --; 1. The Reasons for this Study --; 2. Higher Education for Business: Its Growth and Present Magnitude --; Part II. The Needs to be Served: The Development of Business Competence --; 3. The Aims of Business Education --; 4. Business as an Occupation --; 5. The Qualities Needed by Business: The Empirical Evidence --; 6. The Role of Education in the Development of Business Competence --; 7. Improving the Quality of Business Education: Summary and Preview --; Part III. A Critical Survey of Business Curricula --; 8. The Undergraduate Curriculum: General Education --; 9. The Undergraduate Curriculum: Professional Education --; 10. Other Undergraduate Programs in Business --; 11. The Master’s Program in Business Administration --; 12. Nondegree Programs for Businessmen --; Part IV. Students, Faculty, Teaching, and Research --; 13. Improving the Quality of Students --; 14. The Business Faculty --; 15. The Need for Better Teaching --; 16. Research in the Business Schools --; 17. Doctoral Programs in Business --; Part V. The Need for Action --; 18. Some Final Suggestions --; Appendixes --; A. The Literature on Personal Qualities Contributing to Business Success --; B. Survey of Business Firms --; C. Technical Note on the Survey of College Placement Offices --; D. Technical Notes to Tables in Chapter 2 --; E. Technical Note on Samples of Schools --; Index; restricted access
N2  - Provides the basis for a reappraisal of the state of business education in the United States and applies it to the entire range of business schools from the very poor to those judged to be better business schools. It includes various undergraduate programs, master's programs, and non-degree programs
UR  - https://doi.org/10.7312/gord91408
UR  - https://www.degruyter.com/isbn/9780231883597
UR  - https://www.degruyter.com/cover/covers/9780231883597.jpg
ER  -