TY  - BOOK
AU  - Zelizer,Viviana A.Rotman
TI  - Morals and Markets. the Development of Life Insurance in the United States
SN  - 9780231920469
PY  - 1979///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - BUSINESS & ECONOMICS / Insurance / Life
KW  - bisacsh
N1  - Frontmatter --; Contents --; Acknowledgments --; Introduction --; 1. Historical and Economic Background --; 2. The Persistent Puzzle --; 3. A Comparative Perspective --; 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death --; 5. Life, Chance, and Destiny --; 6. Marketing Life: Moral Persuasion and Business Enterprise --; 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization --; Conclusions --; Notes --; Selected Bibliography --; Index; restricted access
N2  - Studies noneconomic aspects of economic behavior, using as an example the cultural and ideological factors involved in the legitimation of life insurance
UR  - https://doi.org/10.7312/zeli92046
UR  - https://www.degruyter.com/isbn/9780231886758
UR  - https://www.degruyter.com/cover/covers/9780231886758.jpg
ER  -