TY  - BOOK
AU  - Eastwood,R.Parker
TI  - Sales Control by Quantitative Methods
SN  - 9780231927123
PY  - 1940///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - BUSINESS & ECONOMICS / Sales & Selling / Management
KW  - bisacsh
N1  - Frontmatter --; Preface --; Contents --; Tables --; Charts --; I. Origin and Meaning of Budgetary Control --; II. The Place of the Sales Budget in the Budgetary System --; III. The Classification of Sales and Costs --; IV. Ratio Analysis of Sales and Costs --; V. Functional Analysis of Sales and Costs --; VI. Measurement and Prediction of Long-Term Forces Affecting Sales and Costs --; VII. Measurement and Prediction of Medium and Short Term Forces Affecting Sales and Costs --; VIII. Purpose and Scope of Market Analysis --; IX. Methods of Collecting Market Information --; X. The Theory of Sampling as Applied to Market Data --; XI. Statistical Methods of Testing the Significance of Market Factors --; XII. Statistical Methods of Testing the Adequacy of Market Samples --; XIII. Methods of Analyzing Market Data --; XIV. Types of Market Indexes and Methods of Construction --; XV. Combination and Application of Analyses --; Appendix A: Monthly Sales of W. T. Grant and Company for the Period 1923–38 --; Appendix B: Mechanics and Principles Governing the Use of the Mail Questionnaire --; Classified List of References --; Index; restricted access
UR  - https://doi.org/10.7312/east92712
UR  - https://www.degruyter.com/isbn/9780231890083
UR  - https://www.degruyter.com/cover/covers/9780231890083.jpg
ER  -