TY  - BOOK
AU  - Smith,Charles W.
TI  - Targeting Sales Effort
SN  - 9780231930208
PY  - 1958///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
N1  - Frontmatter --; ACKNOWLEDGMENTS --; CONTENTS --; Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --; INTRODUCTION --; CHAPTER 1. CLASSIFICATION OF MARKETS --; CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --; CHAPTER 3. USES OF THE TRADING CENTER METHOD --; Part II. TOOLS OF THE TRADING CENTER METHOD --; TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --; TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --; TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --; TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --; TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --; Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE; restricted access
N2  - Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts
UR  - https://doi.org/10.7312/smit93020
UR  - https://www.degruyter.com/isbn/9780231891622
UR  - https://www.degruyter.com/cover/covers/9780231891622.jpg
ER  -