TY  - BOOK
AU  - Lazarsfeld,Paul F.
AU  - Berelson,Bernard
AU  - Gaudet,Hazel
TI  - The People’S Choice: How the Voter Makes Up His Mind in a Presidential Campaign 
SN  - 9780231939300
PY  - 1968///]
CY  - New York, NY : 
PB  - Columbia University Press, 
KW  - POLITICAL SCIENCE / Political Process / Political Parties
KW  - bisacsh
N1  - Frontmatter --; Preface to the Third Edition --; Preface to the Second Edition --; Acknowledgments --; Contents --; I. Introduction --; II . Erie County, Ohio, 1940 --; III . Social Differences between Republicans and Democrats --; IV. Ideological Differences between Republicans and Democrats --; V. Participation in the Election --; VI. Time of Final Decision --; VII. The Types of Changes --; VIII. The Activation Effect --; IX. The Reinforcement Effect --; X. The Conversion Effect --; XI. The Over-All Effect of the Campaign --; XII. Anticipation of the Winner --; XIII. What the Voters Were Told --; XIV. The Radio and the Printed Page --; XV. The Political Homogeneity of Social Groups --; XVI. The Nature of Personal Influence --; Notes --; Appendix: Construction of Indices; restricted access
N2  - Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections
UR  - https://doi.org/10.7312/laza93930
UR  - https://www.degruyter.com/isbn/9780231896146
UR  - https://www.degruyter.com/cover/covers/9780231896146.jpg
ER  -