TY  - BOOK
AU  - Longaker,Mark Garrett
TI  - RSA Series in Transdisciplinary Rhetoric. Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment 
T2  - RSA Series in Transdisciplinary Rhetoric
SN  - 9780271074795
U1  - 174/.409171241 23
PY  - 2015///]
CY  - University Park, PA : 
PB  - Penn State University Press, 
KW  - Capitalism
KW  - Moral and ethical aspects
KW  - Great Britain
KW  - History
KW  - Enlightenment
KW  - Rhetoric
KW  - LANGUAGE ARTS & DISCIPLINES / Rhetoric
KW  - bisacsh
KW  - Blair
KW  - Bourgeois
KW  - Britain
KW  - England
KW  - Locke
KW  - Longaker
KW  - Smith
KW  - Spencer
KW  - capitalism
KW  - civil society
KW  - clarity
KW  - communication
KW  - economy
KW  - enlightenment
KW  - ethics
KW  - history
KW  - moderation
KW  - morality
KW  - rhetoric
KW  - sincerity
KW  - virtue
N1  - Frontmatter --; Contents --; Acknowledgments --; List of Abbreviations for Frequently Cited Works --; Definitions and Introductions --; 1 John Locke on Clarity --; 2 Adam Smith on Probity --; 3 Hugh Blair on Moderation --; 4 Herbert Spencer on Economy --; Conclusions and Provocations --; Notes --; Bibliography --; Index; restricted access
N2  - During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy
UR  - https://doi.org/10.1515/9780271074795?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9780271074795
UR  - https://www.degruyter.com/document/cover/isbn/9780271074795/original
ER  -