TY  - BOOK
AU  - Buchanan,Bruce
AU  - Morrisett,Lloyd N.
AU  - O'Neil,Robert M.
AU  - O’Neil,Robert M.
TI  - Electing a President: The Markle Commission Research on Campaign '88 
SN  - 9780292768475
AV  - JK526 1988h
U1  - 324.973/0927 20
PY  - 2021///]
CY  - Austin : 
PB  - University of Texas Press, 
KW  - Presidents
KW  - United States
KW  - Election
KW  - 1988
KW  - Presidents--United States--Election--1988
KW  - Press and politics
KW  - POLITICAL SCIENCE / General
KW  - bisacsh
N1  - Frontmatter --; CONTENTS --; FOREWORD --; ACKNOWLEDGMENTS --; INTRODUCTION --; 1. WHAT WAS WRONG WITH THE 1988 ELECTION? --; 2. GOOD DEMOCRATIC PRACTICE: RESPONSIBILITIES IN PRESIDENTIAL ELECTIONS --; 3. THE RESEARCH STRATEGY --; 4. THE NEWS MEDIA IN CAMPAIGN '88: WHAT THEY COVERED AND HOW THEY COVERED IT --; 5. WHAT THE ELECTORATE LEARNED --; 6. CITIZENS IN GROUPS --; 7. 1992 AND BEYOND: THEMARKLE COMMISSION RECOMMENDATIONS --; NOTES --; REFERENCES --; INDEX; restricted access
N2  - The image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign ’88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation. Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work—that the substitution of negative advertising and quickie “sound bites” for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years. Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters to reclaim the electoral process, to insist that candidates and the media give enough information about positions and programs for voters to make informed choices. Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens. At a time when the American democratic process is being used as a model by newly independent nations around the world, it is particularly appropriate to ask how well it works at home. Electing a President does just that
UR  - https://doi.org/10.7560/720770
UR  - https://www.degruyter.com/isbn/9780292768475
UR  - https://www.degruyter.com/document/cover/isbn/9780292768475/original
ER  -