TY - BOOK AU - Wasser,Frederick TI - Veni, Vidi, Video: The Hollywood Empire and the VCR T2 - Texas Film and Media Studies Series SN - 9780292798960 U1 - 384.55/8 21 PY - 2021///] CY - Austin : PB - University of Texas Press, KW - Video recordings industry KW - Video recordings KW - PERFORMING ARTS / General KW - bisacsh N1 - Frontmatter --; Contents --; Acknowledgments --; Introduction: Signs of the Time --; CHAPTER ONE. Film Distribution and Home Viewing before the VCR --; CHAPTER TWO. The Development of Video Recording --; CHAPTER THREE. Home Video: The Early Years --; CHAPTER FOUR. The Years of Independence: 1981–1986 --; CHAPTER FIVE. Video Becomes Big Business --; CHAPTER SIX. Consolidation and Shakeouts --; CHAPTER SEVEN. The Lessons of the Video Revolution --; Notes --; Bibliography --; Index; restricted access N2 - A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people's first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood's initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors UR - https://doi.org/10.7560/791459 UR - https://www.degruyter.com/isbn/9780292798960 UR - https://www.degruyter.com/document/cover/isbn/9780292798960/original ER -