TY - BOOK AU - Igo,Sarah E. TI - The Averaged American: Surveys, Citizens, and the Making of a Mass Public / SN - 9780674027428 AV - HN29 .I44 2007eb U1 - 301.072/073 22 PY - 2009///] CY - Cambridge, MA : : PB - Harvard University Press, KW - National characteristics, American KW - Social surveys KW - United States KW - History KW - 20th century KW - HISTORY / United States / 20th Century KW - sh N1 - Frontmatter --; Contents --; Illustrations --; Introduction: America in Aggregate --; 1. Canvassing a "Typical" Community --; 2. Middletown Becomes Everytown --; 3. Polling the Average Populace --; 4. The Majority Talks Back --; 5. Surveying Normal Selves --; 6. The Private Lives of the Public --; Epilogue: Statistical Citizens --; Notes --; Acknowledgments --; Index; restricted access N2 - supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation UR - https://doi.org/10.4159/9780674038943 UR - https://www.degruyter.com/isbn/9780674038943 UR - https://www.degruyter.com/document/cover/isbn/9780674038943/original ER -