TY  - BOOK
AU  - Hower,Ralph M.
TI  - The History of an Advertising Agency: N. W. Ayer & Sons at Work, 1869-1949, Revised Edition 
T2  - Harvard Studies in Business History
SN  - 9780674183315
AV  - HF6181.A8 
U1  - 659.1063 
PY  - 2013///]
CY  - Cambridge, MA : 
PB  - Harvard University Press, 
KW  - Management
KW  - Ayer Press
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
KW  - bisacsh
N1  - Frontmatter --; CONTENTS --; ILLUSTRATIONS --; TABLES --; CHRONOLOGY --; EDITOR ' S INTRODUCTION --; EDITOR ' SINTRODUCTION TO THE FIRST EDITION --; AUTHOR'S PREFACE --; AUTHOR'S PREFACE TO THE FIRST EDITION --; GENERAL HISTORY OF N. W. AYER & SON, INC. --; ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 --; FOUNDING OF Ν. W. AYER & SON, 1869-1876 --; BEGINNING OF THE OPEN CONTRACT, 1875-1880 --; GROWTH OF AYER SERVICE, 1879-1920 --; F. W. AYER: THE LAST PHASE, 1906-1923 --; YEARS OF GREAT PLENTY, 1923-1930 --; THE LEAN YEARS, 1931-1936 --; KEEPING EVERLASTINGLY AT IT . . . --; ANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT --; THE AGENCY'S CLIENTS --; BASIS OF AYER RELATIONS WITH CLIENTS --; THE PLANNING OF ADVERTISING CAMPAIGNS --; CAMPAIGN EXECUTION AND GENERAL SERVICE --; SOME DEVELOPMENTS IN AYER COPY --; PROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS --; THE AGENCY AND ADVERTISING MEDIA --; RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES --; DEVELOPMENT OF ORGANIZATION AND MANAGEMENT --; WITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 --; FINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON --; CONCLUSION --; APPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES --; NOTES AND REFERENCES --; INDEX; restricted access
UR  - https://doi.org/10.4159/harvard.9780674183322
UR  - https://www.degruyter.com/isbn/9780674183322
UR  - https://www.degruyter.com/cover/covers/9780674183322.jpg
ER  -