TY  - BOOK
AU  - Vulkan,Nir
TI  - The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace 
SN  - 9780691214542
U1  - 381/.1 22
PY  - 2020///]
CY  - Princeton, NJ : 
PB  - Princeton University Press, 
KW  - Electronic commerce
KW  - BUSINESS & ECONOMICS / Economics / General
KW  - bisacsh
KW  - Bertrand paradox
KW  - Dutch auctions
KW  - English auctions
KW  - ShopBots
KW  - Vickrey auction
KW  - adverse selection
KW  - alternating offers
KW  - auction design
KW  - bilateral negotiations
KW  - competition
KW  - deadlines
KW  - exchanges
KW  - game theory
KW  - incentives
KW  - information
KW  - late bidding
KW  - loyalty
KW  - marketplaces
KW  - matching process
KW  - naïve bidders
KW  - online auctions
KW  - personalization
KW  - procurement systems
KW  - protocols
KW  - retailers
KW  - selling agents
KW  - stock markets
N1  - Frontmatter --; Contents --; Preface --; Acknowledgments --; Chapter 1. Introduction and Overview --; PART I. Evaluating E-commerce Applications --; Chapter 2. E-commerce and the Tools of Economic Analysis --; Chapter 3. E-commerce for Consumers --; Chapter 4. Business-to-business E-commerce --; PART II. Designing E-commerce Applications --; Chapter 5. E-commerce and the Principles of Economic Engineering --; Chapter 6. One-to-one Trading: Direct Negotiations in E-commerce --; Chapter 7. One-to-many Trading: Online Auctions --; Chapter 8. Many-to-many Electronic Exchanges --; Bibliography --; Index; restricted access
N2  - Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field
UR  - https://doi.org/10.1515/9780691214542?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9780691214542
UR  - https://www.degruyter.com/cover/covers/9780691214542.jpg
ER  -