TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Electing the President, 2004: The Insiders' View 
SN  - 9780812219388
U1  - 324.9730931 
PY  - 2011///]
CY  - Philadelphia : 
PB  - University of Pennsylvania Press, 
KW  - Campagnes électorales
KW  - États-Unis
KW  - Cas, Études de
KW  - POLITICAL SCIENCE
KW  - Political Process
KW  - Elections
KW  - Political campaigns
KW  - United States
KW  - Case studies
KW  - Presidents
KW  - Election
KW  - 2004
KW  - Présidents
KW  - Élection
KW  - American History
KW  - POLITICAL SCIENCE / Political Process / Campaigns & Elections
KW  - bisacsh
KW  - American Studies
KW  - Political Science
KW  - Public Policy
N1  - Frontmatter --; Contents --; Preface --; Introduction --; Campaign Timeline and Charts --; Chapter 1 Campaign Organization and Strategy --; Chapter 2 Advertising --; Chapter 3 Polling: Decisive Moments and Audiences --; Chapter 4 Debate Strategy and Effects --; Chapter 5 The Press/Campaign Relationship --; Chapter 6 Republican Spenders --; Chapter 7 Democrat Spenders --; Participants --; Index; restricted access; Issued also in print
N2  - The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman
UR  - https://doi.org/10.9783/9780812204810
UR  - https://www.degruyter.com/isbn/9780812204810
UR  - https://www.degruyter.com/document/cover/isbn/9780812204810/original
ER  -