TY  - BOOK
AU  - Wills,John
TI  - Disney Culture
T2  - Quick Takes: Movies and Popular Culture
SN  - 9780813589138
U1  - 384/.80979494 23
PY  - 2017///]
CY  - New Brunswick, NJ : 
PB  - Rutgers University Press, 
KW  - Corporate culture
KW  - business
KW  - consumer culture
KW  - corporation
KW  - disney corporation
KW  - disney
KW  - espn
KW  - fantasia
KW  - force awakens
KW  - frozen
KW  - lucasfilm
KW  - marvel
KW  - mary poppins
KW  - pixar
KW  - star wars
KW  - walt disney
KW  - PERFORMING ARTS / General
KW  - bisacsh
N1  - Frontmatter --; Contents --; Introduction --; 1. Making Disney Magic --; 2. The World According To Disney --; 3. Disney Dollars --; 4. Disney Values --; Acknowledgments --; Further Reading --; Works Cited --; Index --; About The Author; restricted access; Issued also in print
N2  - Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way."
UR  - https://doi.org/10.36019/9780813583341
UR  - https://www.degruyter.com/isbn/9780813583341
UR  - https://www.degruyter.com/cover/covers/9780813583341.jpg
ER  -